During Ramadan, the leisure industry throughout the MENA region gathers momentum. MENA Leisure and Attractions (MENALAC) companies are bracing for an increase of tourists during Ramadan and the ensuing Eid holidays, despite the pandemic.

The Leisure and Attractions industry is not just one of the region's largest contributors to national GDPs, but it also gives enormous pleasure to families hoping to spend more enjoyable time together during Ramadan and Eid. The region's amusement parks, family entertainment centres, amusement parks, and some other attractions strive to provide breathtaking world-class experiences to tourists, turning the holy month a truly enjoyable time for families.

“The MENA area is extremely passionate about leisure,” said Rosa Tahmaseb, secretary-general of MENALAC. This, along with Ramadan and Eid, as people get more time to spend with themselves and their loved ones, should result in a much-needed sales boost for our industry.”

So, what makes the country such a sought-after Leisure and Attractions destination? Here's a glimpse at what makes the MENA region special.

A need for technology

The market is supposed to be "transformed" by digital and contactless technology. With state-of-the-art technologies upon on horizon, supported by a $350 billion commitment and outstanding talent, there is plenty in store for visitors.

“We're excited to see technologies being used more often at various attractions throughout the MENA region,” Tahmaseb said. The adoption of technology ensures that our ever-changing industry can easily see the advantages of improved technology, both in terms of business management solutions and the enhanced hygiene and protection initiatives that emerge as usual for multiple ticketing and cashless card schemes."

"It's incredible to witness how every attraction embraces the latest developments accessible to them, from amusement parks in Dubai with contactless technology to cultural sites in Saudi Arabia," she added.

Sustainability is also essential for the industry's future, with eco-friendly features being a pillar of new developments in the field.

A dedication to change

The MENA area, known for its passion for leisure and entertainment, stays committed to providing world-class experiences to its citizens and foreign tourists. As forces of cultural transition sweep through the country, the industry faces a promising future.

A rapid-fire vaccine drive

The admirable vaccine policy implemented by the UAE and the GCC has had a positive effect on the Leisure and Attractions market. With the increase in the number of immunizations, Leisure and Attractions companies are quickly resuming activities.

According to Wego, the Middle East and North Africa's largest online travel marketplace, 77 % of MENA travelers are eager to get the vaccine as fast as it becomes accessible.

“We remain strong and have our sights firmly focused on the future,” said Silvio Liedtke, CEO of Landmark Leisure and Vice President of MENALAC. We are optimistic about the sector's current and future progress. Our business contributes significantly to regional culture and national GDPs, and we aim forward to bringing them to new heights. We are still thankful for the government efforts that are allowing us to restore action and move forward.”