Despite the greatest worldwide COVID-19 issues, Sharjah remains a prominent location for local and global merchants. The 2nd edition of the Big Shopper Sale, which just finished at the Expo Centre Sharjah, drew over 33,000 guests and over 100 big global and local brands and large participation from key leading enterprises in electronics and home appliances trade sector.

The Big Shopper Sale 2021 provided its customers with a one-of-a-kind shopping experience, with amazing deals and attractive discounts of up to 70%. Guests swarmed to the venue to learn more about the latest home appliances, smartphones, fashion, handbags, evening dresses, elegant abaya, perfumes, and cosmetics.

Saif Mohammed Al Midfa, CEO of the Expo Centre Sharjah, expressed his delight with the event's overwhelming success in terms of high turnout and remarkable participation of demonstrating companies, highlighting that the Big Shopper Sale 2021 has accomplished its desired outcomes in purpose of offering an integrated shopping portal for all society sections and contributing to boosting the resale value in the Emirate of Sharjah

Jacob Varghese, General Manager, Liz Exhibition, stated that the exhibition's effectiveness in luring the greatest shopping complexes and retail businesses in the emirate contributed to such a significant attendance.

Several showcasing company representatives conveyed their great satisfaction with the exhibition and also the massive profits they achieved, emphasizing their eagerness to take part in the upcoming sessions of the exhibition, which would be regarded as an important portal for them to advertise their products, gain knowledge more about the perspectives of shoppers and visitors, and increase their sales volume. Liz Exhibition produced the Big Shopper Sale 2021, which was hosted by the Expo Centre Sharjah.

Recently, the Expo Centre Sharjah and the Italian Industry and Commerce Office in the UAE explained ways to enhance bilateral cooperation, increase the involvement of Italian companies in the exhibitions conducted and organized by the center across the year, and increase Sharjah business community involvement in Italian exhibitions.

This was disclosed in a recent coordination meeting between Saif Mohammed Al Midfa, CEO of the Expo Center Sharjah, and Mauro Marzocchi, Secretary-General of the Italian Industry and Commerce Office in the UAE.

The parties involved addressed the opportunities for bilateral cooperation in the area of joint event organization and delivering services and advantages to investors and guests to both nations' shows. They further discussed the most significant difficulties confronting the exhibits and conferences area in the current scenario and strategies to address them to satisfy the preferences of all parties and aid the exhibition industry's recovery.

Saif Mohammed Al Midfa, who underlined the need for increasing collaboration and establishing permanent relationships in the exhibitions industry, stated that Italian products continue to be a popular choice for many UAE customers.

Al Midfa stated that the Expo Centre, with its organizational and marketing capabilities, and the assistance and sponsorship of the Sharjah Chamber of Commerce and Industry, can assist Italian companies and exhibitors in expanding their involvement and marketing map in the country through the significant events conducted and coordinated by the Center.

Mauro Marzocchi, praised the UAE and Expo Center Sharjah's experience and skills in the exhibition sector, emphasizing the importance of organizing more discussions between both two sides, and swapping delegations and reciprocal visits, to further collaboration.

Marzocchi praised the Expo Centre's outstanding organizational and technological methods that enable it to organize a large number of specialized international events, like the Watch & Jewellery Middle East Show (WJMES) and SteelFab Exhibition.

The Sharjah Economic Development Department (SEDD) announced recently that this would incorporate a full foreign ownership policy beginning this month, letting investors of natural and legal persons own 100% of commercial and industrial businesses and operate a business in the Emirate of Sharjah.

This judgment contains no criteria for foreign investors, including a particular capital or any additional fees, while permitting subsidiaries of international firms to operate a business in the Emirate without the necessity for a foreign company's representative.

Last month, the UAE Ministry of Economy issued a significant statement on Wednesday, indicating that the new Commercial Company Law allowing for 100% foreign ownership would go into operation on June 1, 2021.