Business & Finance Club - Fashion : Coveted invitations to New York's Fashion Week will be a little easier to snag next month, with the unveiling of a public runway show designed to inspire shoppers to add to their wardrobes for autumn and winter.

While designers will be showing their collections for spring and summer 2011 exclusively to retailers and the media, the September 7 public fashion show to kick off Mercedes Benz Fashion Week will remind consumers of the styles they can buy now, organisers said on Wednesday.

The show is a new addition to the second annual "Fashion's Night Out", a retail initiative by US Vogue editor Anna Wintour that aims to get people shopping as the United States struggles to shake off its worst recession in decades.

The "Fashion's Night Out" show, the largest public runway show to be held in New York City, will feature trends for chosen by Vogue, and the more than 1,500 available tickets start at $25 (Dh91). On September 10, nearly 1,000 retailers plan to stay open until 11pm to persuade people to spend.

Designer Marc Jacobs said "Fashion's Night Out" celebrates "a social ritual that people enjoy".

"I was really happy to see people not in front of a computer screen and adding to their cart but actually getting out and interacting with each other and being out on the streets of the city," Jacobs said of last year's event.

"We've focused the show on the trends we thought were most important, so that no matter what their style or budget shoppers will have a source of inspiration," Wintour said in a statement.