Business & Finance Club Magazine - Event of the Hour - Sharjah: Marsa Al Nejoum Real Estate, one of the leading real estate master developers in the GCC region and the prime real estate developer in Sharjah, today announced the commencement of Blue Bay Villa integrated infrastructure design with WSP Middle.

Commenting on the deal, Sheikh Abdulla Al Shakra, Chairman of the Marsa Al Nejoum, said: "We are proud of the progress of sales in Blue Bay, which was launched last week. We have sold units in the current market status, which reflect customers' trust in our project. This success, which defies the difficult market condition, proves that nothing is impossible if one maintains a customer centric approach in design and transparency."

He added, "Infrastructure design is a key stone to successful real estate master plan development and integrating elements such as electricity, drainage and telecommunication together provides the end user with a world-class quality lifestyle with Marsa Al Nejoum. We continue to collaborate with all major constituent stakeholder of Blue Bay to ensure the successful implementation of world-class living environment for our clients with best in class services such as telecommunication, Water Treatment, green landscape, and community recreation and facilities."

Al Shakra further added, "We have been very particular to bring the best of green and sustainable environmental aspects into our design and hence we selected WSP Middle. The project has to designed in such a way that it should not significantly add the costs of facilities management and operations for our customers. Integrating all these elements in the design phase reinforces our commitment to our customers."

"WSP is delighted and proud to be part of the Blue Bay project at Marsa Al Nejoum, a truly sustainable master-planned development in the Emirate of Sharjah. The development, once completed, will provide unique, high-quality and self-contained waterfront residences, designed to be affordable to the majority of the market. Following positive market demand, WSP's technical team, in conjunction with the dynamic Marsa Al Nejoum team, is moving forward on a fast-track program to ensure the timely completion of the first phase of the development," said Sarah Koshy, Associate Director - WSP Middle."

The credibility of Marsa Al Nejoum is heightened by the completion of the water canal work, which represents two thirds of the infrastructure work. One of the strategic goals of Blue Bay is to integrate the canal work with the all of infrastructure components, to become one of the most sustainable real estate projects in the region.

With innovative and diverse ventures across the region, Marsa Al Nejoum has positioned itself at a leading role in GCC's real estate industry. At a crucial junction in the world economy, the Nejoum projects reflect a commitment to quality, affordability, sustainability and credibility.