Large Retail/CPG businesses, one of the fastest-growing GCC segments in India, are increasingly relying on their GCCs to successfully manage the complexities of their transformation as industries to accelerate their digital transformation initiatives. In this regard, NASSCOM released a survey report today titled "Evolution of Retail/CPG GCCs in India" in partnership with ANSR, a global market leader in planning, developing, and running Global Capability Centers. According to the report, over the next two years, 80 percent of the top 100 global Retail/CPG companies will consider establishing a GCC in India.

Few highlights of the survey:

• Since last five years, the number of GCCs formed has increased at a rapid pace. The bulk of investments in the digital and innovation space are made in India, which is home to the world's largest retail/CPG GCC brands.

• By building labs and leveraging the start-up ecosystem, retail/CPG companies are rapidly pushing creativity from their GCCs. Bengaluru has been chosen as GCC venue, with 70% of Retail/CPG GCCs.

• GCCs employed 50,000 people in India, which accounts for around 25% of all global Retail/CPG firms. GCCs are assisting multinational Retail / CPG companies.

• GCC is used to create core businesses to develop digital and technological capabilities.

• In 2021, GCC is aiming to establish 25 new GCCs in Retail/CPG industry, by recruiting from the matured bunch of talents.

Thoughts of Lalit Ahuja, Founder & CEO, ANSR, on the report launch:

Majority of Retail/CPG companies and their GCCs are based in India. The global retail/consumer goods industry is undergoing a significant transformation, resulting in increased adoption of disruptive platforms such as digital, data/AI, automation. Expected to have an upward, multi-dimensional trend in Retail/CPG GCCs and creating a pool of potential global leaders. Developing capabilities to initiate market transformation in India in upcoming years. According to the NASSCOM-ANSR survey study, GCCs in India will play a critical role in reshaping the future of the global retail/CPG industry.

Debjani Ghosh, President, NASSCOM further adds:

It's incredible to see the retail/consumer packaged goods market as one of India's fastest-growing GCC segments. Many are acting as the host companies' second headquarters. There is a scope of fundamental growth in this sector over the next few years. The recent onset of the COVID-19 pandemic has increased the degree of uncertainty, forcing businesses to rethink their market operating models. Organizations need to resolve these challenges and rapidly increase their GCCs in future.

ANSR

ANSR is a global leader in the development and operation of Global Capability Centers for multinational corporations. Its reputation in developing world-class technology and engineering capabilities in India and Eastern Europe has been relied on by companies. Our clients can incorporate digital technologies, skills, and global teams within the business Global Competence Centers, thanks to ANSR's unique industry-leading approach. ANSR has built over 60 GCCs with over 65,000 staff, $1.5 billion in investment, and 7 million square feet of workspace since its inception.

NAASCOM

The NASSCOM is India's premier trade body and chamber of commerce for the technology industry. Over 2800 members in both Indian and multinational companies, NASSCOM is focused on speeding up the rate of market change and become the chosen enablers of global digital transformation. Their aim is to reskill and upskill India's IT workforce for the future in terms of new-age skills. NASSCOM has played a vital role in the industry's rise to $180 billion in today's economy and aided in the development of India's technology industry as world's most reliable partners. It continues to contribute to India's GDP, jobs, infrastructure growth and international visibility. Our goal is to make India a global center for innovation and talent, so that when people think of digital, they think of India.