Advantages and activities of the program

First: Program Mission:
This program is the first and largest specialized event which highlights the main accomplishments and those being implemented in the top (10) ten GCC Cities through the Gulf governorates and municipalities, in respect of the infrastructure construction and service construction for economic development urban and housing planning and development, providing the appropriate infrastructure for the domestic, regional and global investments, noting that the total combined projects volume of GCC governorates and municipalities constitutes more than (3) trillion US Dollars, according to a survey made by the private projects in the public sector, unlike the projects of the private sector, which constitutes a huge economic power compared to countries of the developed world, which makes the whole world focuses on the Gulf region for investment and merging with the conglomerates for the global projects.

This event also aims to highlight a good media image, supported by facts and numbers and reflecting through a mix of the media prepared for this event, audio, visual and print, the accomplishments of the GCC’s and municipalities and in detail for each secretariat or municipality in the participating country individually.

This special event comes in light of the financial crisis in the world markets at the present time, and the possible ways to overcome the dangers of this crisis. This Gulf assembly and coalition demonstrates in its first meeting for the whole world, the extent of strength, stability and dynamism of the Gulf economies, and their ability to absorb the negative effects of the global financial crisis, through the Gulf and international economic conglomerates and alliances to be accomplished in the framework of this event.

The classification and excellence standards of the Gulf governorates and municipalities:

The Gulf governorates and municipalities will be classified according to other criteria, mainly:
• Top 10 governorates and municipalities in terms of performance and accomplishments in 2009.
• Top 10 municipalities’ secretaries or presidents in terms of performance and accomplishments in 2009
• Top 10 governorates and municipalities in terms of social responsibility for community service in 2009

Classification and excellence standards for the Gulf organizations:
The largest Gulf organizations and companies participating in the program will be according to the following criteria:
• Top 10 organizations in terms of performance and accomplishments in 2009.
• Top 10 business and finance leaders in terms of performance and accomplishments in 2009.
• Top 10 organizations in terms of work environment and nationalization of jobs in 2009.

This program aims to create competition between the Gulf governorates and municipalities, where top (10) GCC cities will be nominated and selected according to levels of their performance and accomplishments under the criteria of disclosure, transparency and objectivity.

Second: The objectives of the program:

1- Strategic Objectives:

A- Showing a good media image for the accomplishments of top (10) ten GCC cities at the Arab and world level through full media coverage and audio, visual and print media prepared for this event.

B- Promoting the spirit of competitiveness between the Gulf municipalities and governorates, in order to reach the rank of best city as per the nature of excellence, which leading to greater integration among themselves in all areas.

C- Strengthening the global competitiveness of the Gulf governorates and municipalities through the commemorative ceremony which will be held on an annual and periodic basis out of the Kingdom of Saudi Arabia in its first session, and then in the other Gulf countries in sequence, where in the first session place of the ceremony will be determined for its second session, and to be transferred worldwide in its annual sessions, in order to promote global and domestic investment and the extent of feasibility for the entry of the regional and global partner in it.

D- Exploring and developing the investment opportunities available to the Gulf governorates and municipalities by holding (10) workshops accompanying the commemorative ceremony, where each workshop focuses on offering investment opportunities and projects available in each sector of the participating economic sectors in this event, as per the letter of the Ministry of Culture and Information of Saudi Arabia (attached), where more than (4000) economic personalities representing finance and business professionals, locally, regionally and globally, are addressed, as well as expert speakers for the purpose of study and analysis of the investment opportunities offered in the workshops, which gives the Gulf governorates, municipalities and companies the opportunity to benefit from the international expertise and make alliances and strategic partnerships with major international companies by gathering them under one roof and the presence of decision makers from the public and private sectors.

2- Economic Objectives:
A- Highlighting the extent of strength, attractiveness and stability of the Gulf economies.
B- Encouraging regional and global capital investment to contribute effectively in making use of the investment opportunities and projects presented by the Gulf governorates and municipal, as well as their related private sector, which opens quality investment channels and stimulates and promotes economic development in the GCC states.
C- Exploring and developing potential investment opportunities that are favorable in the Gulf markets, especially in the real estate market, through workshops and seminars accompanying the commemorative ceremony.
D- Promoting the strategic partnership between the public sector represented by the Gulf governorates and municipalities and the private sector by inviting major Gulf and international specialized companies in the construction and real estate activity and other economic sectors to participate in this unique event, allowing an opportunity for the Gulf governorates and the municipalities to explore new sources of supply at competitive prices and high quality, and thus helping the Gulf municipalities and the governorates to achieve tangible economic booms in future projects.

3- Social Objectives:

A- Strengthening the cooperation between the Gulf governorates and the municipalities through the exchange of expertise and experience among them with regard to infrastructure, urban development and service projects in order to achieve integration among them, in fulfilling the directives of the senior leaderships.
B- Strengthening the cooperation between the Gulf governorates and municipalities and between the citizens and residents, through awareness and guidance campaigns of the governorates and the municipalities, which will be included in the media campaigns associated with this event.
C- Developing and promoting the social responsibility spirit of the major Gulf companies and firms through their active participation in supporting the projects presented by the Gulf governorates and municipal.
D- Developing and strengthening the media awareness and social responsibilities of the citizens and residents alike in the GCC countries, in order to protect the accomplishments and gains made by the Gulf governorates and municipalities in the area of infrastructure and service facilities.

Third: Activities and Elements of the Program:
This event is the biggest Gulf and universal economic demonstration, as it will include full media coverage through a mix of visual, audio, and print media that contain more than eleven elements enjoyed by the governorates and municipalities of the country and the firms and companies from the private sector, which are obtained by the Gulf city as the best city according to its nomination.

Elements of the program:
• Commemorative ceremony
• Workshops
• Documentary film.
• TV advertising campaign.
• Radio advertising campaign.

Press Supplement
• Distinguished advertising in Arabic in the Business and Finance Club Magazine.
• Distinguished advertising in English in the Business and Finance Club Magazine.
• Press file in Arabic in the Business and Finance Club Magazine.
• Press file in English in the Business and Finance Club Magazine.
• Listing all contents of the program and linking it directly to the websites of the Gulf ministries, governorates and municipalities on the Internet.
• Special bags for all elements and contents of the program.

It should be noted that this unique event has received the support of each of the Ministry of Culture and Information for Foreign Media space and the Ministry of Municipal and Rural Affairs, represented by His Royal HRH Prince Dr.Mansour Bin Miteb Bin Abdulaziz, Minister of Municipal and Rural Affairs in the Kingdom of Saudi Arabia, as well as letters of the Governors of the Regions, which offer all the facilities and support necessary for the success of this Gulf event the to the fullest.