Business & Finance Club - Dubai: easyHotel Dubai, Jebel Ali, the budget hotel chain’s first venture outside Europe, is now taking reservations through the brand website www.easyhotel.com ahead of opening its doors on August 1, 2010.

Conveniently located inside Jebel Ali Free Zone (Jafza) on Sheikh Zayed Road, the hotel, operated by Istithmar Budget Hotels FZE, an Istithmar World company, is celebrating its launch with double rooms on sale from just AED 99 per night.

easyHotel Dubai, Jebel Ali is part of the highly popular budget hotel brand owned by Chairman and Serial Entrepreneur Sir Stelios Haji-Ioannou.

It is positioned to fit in perfectly at the less expensive end of one of the world's fastest- growing travel sectors – budget hotels.

Announcing the upcoming opening of the easyHotel Dubai, Jebel Ali, Andrew Jordan, Executive Director – Development, Istithmar World, said:

“This is easyHotel’s first venture outside Europe and as such represents a strategic step forward in their expansion plans. easyHotel Dubai, Jebel Ali targets a clientele that demands exceptional value for money. We offer purpose-built hotel rooms at affordable rates and leave the decision on additional services solely in the hands of our guests, who are the best judges of what they need.”

In its brand new six-storey building easyHotel Dubai, Jebel Ali offers 216 air-conditioned bedrooms, which in line with the brand ethos are priced on the basis of “the earlier you book, the less you pay”. Prices during high demand periods are more expensive than low seasons.

easyHotel Dubai, Jebel Ali also remains true to the brand’s “no frills” approach and is completely transparent on its services and pricing structure. Services such as, luggage storage, early check in, late check out, vended snacks and drinks and wi-fi internet access will be available at small additional charges to guests.

Just a five-minute walk from the Jebel Ali Metro Station No 42, easyHotel Dubai, Jebel Ali is perfectly located for all Jafza-based companies, and is easily accessible by bus, taxi or train from anywhere in Dubai. In addition to the Jebel Ali Industrial Area, Downtown Jebel Ali and Jafza South expansion zones are all within easy reach.