business & finance club - Qatar  :  Airways’ multi award-winning Premium Terminal at Doha International Airport has received further recognition with the announcement of the Phoenix Awards 2009 winners at a ceremony held in Singapore.

Already a winner in the aviation industry, the airline’s Premium Terminal garnered praise at the awards show as the subject in a TV advertisement that received a key award for its creativity and professional quality.

Qatar Airways was the only airline winner at the Phoenix Awards, collecting the accolade in the Travel/Holidays/Airlines category. The unique award underscores the excellence of the achievement.

The winning advertisement “Lounge” is part of a multi-million dollar global campaign designed to portray the brand assets of Qatar Airways and heighten overall awareness of the airline internationally. Lounge is part of a trilogy of advertisements produced by Qatar Airways which includes “Journey” – an advertisement that highlights key points on the airline’s route network, and “Appetiser” – a commercial that blends the ambience and style of the airline’s award-winning food and in-flight service offering.

All three advertisements have been broadcast across top international channels in English, Arabic and several other languages. The TV ads form part of an extensive brand campaign that incorporates print, TV, radio, and digital media.

The Phoenix Awards provides individuals and organisations with key industry recognition within the Asia Pacific region and are endorsed by the Association of Independent Television Companies in Singapore, the Australian Cinematographers Society, and the Institute of Advertising in Singapore.

AdAsia, a leading magazine for the advertising and marketing industry, holds the Phoenix Awards annually, judging the creativity and professional skills in the production of films, video and digital images for advertising and promotional purposes.

Qatar Airways’ award for the 2009 competition enhances the reputation of the airline’s Premium Terminal, which opened at Doha International Airport in November 2006 and is the world’s first dedicated terminal facility catering exclusively to First and Business Class passengers.

The Premium Terminal’s First Class lounge includes amenities such as bedrooms, spa treatments, sauna and Jacuzzis. Additional features available to all passengers include a 24-hour business centre, medical clinic, games room and nursery as well as duty free shopping