Business & Finance Club - Manama : Batelco, Bahrain’s leading telecommunications company, is ready to reveal to the public a completely unique new brand commercial.

The new brand film titled “Infinity” will change the perception of what is possible and set new standard for commercials in Bahrain, the region and worldwide, said Gert Rieder, Batelco Bahrain CEO.

The film is intended to take the brand statement of “Bringing Ideas to Life” to a whole new level, he told a media ghabga gathering.

“Infinity takes viewers (customers) on a journey into people’s minds in a regular city expressing the potential of people’s ideas and how they come to life, the same ideas that inspire civilization and the company to progress forward.

“Inspired by that human insight, Batelco’s new brand statement reflects just that. Through the ongoing introduction of innovative and cutting-edge products, solutions and services, Batelco believes they will be able to fulfil their promise and long-term commitment to bring people’s ideas to life, today and tomorrow,” he said.

The film features a selection of ideas out of hundreds explored that people might have in their heads. This selection comprises a mix of imaginative ideas that could bring change to people’s different aspects of life and that people could relate as their own.

Infinity, which is crafted according to the highest Hollywood standards, shows stages of development that telecommunications industry in Bahrain has gone through for the last decades, from the first digital telephone 40 years ago to the first Fibre Optic all through to every technological breakthrough in the country. It’s safe to say that all along through the years what the people were thinking, Batelco was somewhere doing.

The much-anticipated Infinity will hit the online world, Cineco theatres and television screens in October, said 

The trailer will be launched at batelco.com/infinity and facebook.com/BatelcoInfinity.  Between now and the film’s worldwide online launch in October, the website and the Facebook group will be regularly updated with behind the scenes footage, exclusive interviews, pictures and ‘making of’ clips for people to feel the Infinity experience in its entirety, he said.