Sheikh Abdullah Bin Salem Bin Sultan Al Qasimi, Deputy Ruler of Sharjah, launched the second edition of the "Jewels of Emirates" display at Expo Centre Sharjah on Wednesday.

The jewelry brands expo was conducted under the concept "Glamour of Beauty," with over 100 local businesses taking part.

The Expo Centre Sharjah is organizing and hosting the event, with the help of the Sharjah Business Council.

The first Emirati expo specializing in diamond, gold, silver pieces of jewelry, pearls, and gemstones, luxury watches, and fragrances offers an exceptional platform for displaying traditional and modern jewelry sets and new designs.

The expo also features a specific section for well-known local perfume and fragrance businesses, and Arab and worldwide smells.

The Deputy Ruler of Sharjah went on a tour of the exhibition rooms, and he saw the most recent gold and jewelry collections.

Sheikh Abduallh Bin Salem also interacted with exhibitors and officials from the national pavilion, who informed him of the UAE's gold sector.

Sheikh Abdullah Bin Salem was joined to the gathering by Abdullah Sultan Al Owais, Chief of the Sharjah Chamber of Commerce and Industry (SCCI), and members of the chamber's board of directors and other senior dignitaries.

Numerous government officials, representatives of the diplomatic corps, and representatives from the gold and jewelry industries also joined the “Jewels of Emirates” event.

Sheikh Abdullah praised the center's achievement in recruiting numerous top local gold and jewelry businesses and watch designers. He emphasized the significance of the event, which permits them to strengthen their position in local and regional markets.

The Deputy Ruler of Sharjah also praised the endeavors of Sharjah's business organization and the Expo Centre to revitalize the exhibition sector and conduct such cutting-edge exhibitions, which would strengthen Sharjah's reputation as a significant city that heads the region's commercial industry.

Sheikh Abdullah praised His Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, for his visions and guidelines that promote the emirate's business segments, attract investment, and enable commercial mobility.