With only four months till the commencement of Expo 2020 Dubai, New Zealand is revealing more details, and a new video trailer, about how the country's theme of Care for People and Place will steer all engagement, activities, and events at the mega event, both inside and outside the New Zealand pavilion.

The concept is inspired by kaitiakitanga, the traditional environmental attitude that recognizes humans and nature as intrinsically linked. It is a deeply held concept that mankind has a responsibility to care for and preserve the land, sky, and water, and that nature, in turn, will provide for and care for humanity to preserve and secure a future for everyone. The theme for New Zealand's pavilion and activities at Expo 2020 Dubai is "Care for People and Place."

“Our new film serves as a taster for what guests may anticipate when they visit the New Zealand pavilion, and a glimpse into our concept. As both an open and multicultural community, New Zealand approaches social and environmental challenges in a long-term, multi-generational manner, as seen by some of the footage. Our pavilion experience at Expo 2020 will show ways we implement Care for People and Place to many aspects of life, including business, social inclusion, women's empowerment, youth development, food production, and agriculture, our key export industry. “We think this strategy is assisting in unlocking considerable economic benefit for New Zealand to leverage at Expo 2020 Dubai,” said Clayton Kimpton, New Zealand's Commissioner-General to Expo 2020 Dubai.

The visitor experience inside the New Zealand pavilion was influenced by a crucial example of kaitiakitanga, as the Whanganui River in New Zealand was granted world-first legal status in 2017. The Whanganui River was and continues to be regarded as a living creature under the statute, known as Te Awa Tupua. The unique law requires the government, local governments, and all river communities to collaborate under Tupua Te Kawa, the intrinsic values of Te Awa Tupua. This significant historical step by New Zealand's top indigenous groups will serve as the foundation for a magnificent, immersive tourist experience that will provide tourists with a better understanding of why kaitiakitanga is so essential to the planet. The event will also demonstrate how and why New Zealand keeps pushing technology and innovation in a variety of critical economic areas such as agtech, healthcare, and food and beverage manufacturing to care for and protect its people.

“The concept that we are inseparable from the natural world is demonstrated in every component of our pavilion experience, from the architecture and building façade, that is meant to resonate with a pulse, to the thought-provoking cinematic narrative, to the entertainment and cultural events for entertainment and cultural initiative, which showcases a wide range of talent, and an exceptional restaurant that glorifies New Zealand,” continued Kimpton.

The New Zealand Pavilion would also have a full-service restaurant managed by Emirates Flight Catering, where guests will be able to sample the exceptional quality of the country's food and beverage offerings. The restaurant, named “Tiaki,” which means “care, defend, protect, and preserve in te reo Mori,” exemplifies New Zealand's unique connection to the land and water a relationship rooted in regard and the belief that when nature flourishes, we all prosper. The lush, grassy fields, fertile soil, and cold, clear waterways of the nation combine to create amazing, great-tasting, healthy produce from a reliable and safe supply.

Care for People and Place pervades the New Zealand pavilion's architecture, experience, and food, and the country's initiatives, entertainment, and commercial engagements throughout Expo 2020.

In another world first, New Zealand is spearheading and collaborating with international Native and tribal communities to provide the first Global Indigenous Symposium during a World Expo. It will be recognized as Te Aratini, because it will be a culturally important occasion that will highlight Indigenous Peoples' contributions, boundless potential, and ideas in tackling present and future world concerns. The conference will take place at Expo 2020's Tolerance and Inclusivity Week in November 2021. Te Aratini will assist attendees in developing deeper and more holistic insights of Indigenous Economic Involvement and the merging roles of culture, community, commerce, and preservation in the protection, maintenance, and reemergence of the world's indigenous economies from such an indigenous perspective, in the spirit of inclusivity.

Expo 2020 Dubai represents a tremendous chance for New Zealand to strengthen its already trustworthy international brand and generate economic benefits by increased trade and investment, notably in its rapidly increasing export markets of agritech, healthcare, manufacturing, and food and beverage.