Despite the COVID-19 epidemic, Sharjah remains the most popular leisure and vacation destination for both local and international visitors. The continued success of Sharjah Collection by Mysk retreats, according to Shafik Alaaeddine, General Manager of Sharjah Collection by Mysk, has assisted in positioning Sharjah as an experiential travel destination in the UAE, offering a beautiful medley of history, culture, conservation, and adventure.

“It also demonstrates that dry resorts can compete with any other hotel, if they offer personalized consumer experience and a profoundly different story to share. These facts are supported by our income and reputation variables,” Alaaeddine remarked.

Sharjah Collection by Mysk, a collection of distinct and unique boutique eco-retreats under the Mysk by Shaza umbrella and intentionally located in key places throughout the emirate of Sharjah, has demonstrated a consistent track record of brilliance in terms of both Revpar (Revenue per available room) and client recognitions ever since its inception in 2019, demonstrating that unique guest experiences, inspiring product design, and exceptional services can all contribute to accomplishments.

Despite travel constraints and lockdowns, the retreats have achieved the highest Revenue per Available Room (RevPar) in the Northern Emirates since the epidemic. This demonstrates that hotel guests in search of getaway and adventure picked the distinctive Sharjah Collection by Mysk retreats as one of their favorite destinations, a preference that lasted well into the epidemic. The excellent quality of service, along with the distinctiveness of the resorts, each presenting a separate key selling feature, has managed to earn Mysk Kingfisher Retreat and Mysk Al Faya Retreat the TripAdvisor Travelers Choice Award in 2021, placing these retreats in the top 10% of finest resorts throughout the world.

Above everything else, Sharjah Collection Retreats by Mysk followed stringent processes to safeguard the hotel's guests and staff and maintain the greatest levels of safety, adhering to the Shaza hotel group's established high standards programs, called "Shaza ASSURES" (Active Safety & Sanitization measures to Uphold and Reassure Excellence in Service).