His Majesty the 'National Behavioural Reward Program' was unveiled on Saturday at Qasr Al Watan in Abu Dhabi by Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai.

The curriculum is the first in behavioral science to concentrate on three key pillars, such as the homeland, culture, and family, and is one of the initiatives of the Ministry of Possibilities' Department of Behavioral Rewards to help and carry out the policy structure and national framework for behavioral rewards.

Sheikh Mohammed highlighted the importance of constructive citizenship in the progress of a community and a nation, as it is the most key step in ensuring the strength of the societal fabric in the face of numerous challenges, noting that genuine Emirati values were and continue to be the stronghold of society.

"Encouraging good behavior enhances one's life quality and leads to societal satisfaction. The Emirati identity has always been described by its intrinsic values "Sheikh Mohammed said.

As part of the Ministry of Possibilities' roles, Sheikh Mohammed appointed Lt. General Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior, to coordinate the behavioral rewards management team. The team will develop a national approach to encourage positive behavior as a sanctioned tool for advancing the country's strategic structure.

Sheikh Saif accepted the national model for behavioral rewards. The National Behavioral Reward Initiative, the country's first integrated program will be run in collaboration with Fazaa and numerous private sector partners. It will focus on living a healthy behavioral life.