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The UAE is the core of the world, says Italian entrepreneur and author Giovanni Bozzetti in his new book

Princess Tarfa

Professor Giovanni Bozzetti, a renowned Italian entrepreneur, educator, manager, blogger, and community activist who has lived and worked in the UAE for ten years, has published recently 'Emirati: Nulla É Impossibile' (United Arab Emirates: Nothing is Impossible). He wrote this book to share an in-depth look at the UAE's 50-year path to become a global superpower for trade and creativity with both the Italian and global business and investor populations.

Professor Bozzetti tries to dismantle and simplify the UAE's success tale for the rest of the world in the 304-page book written in Italian, by giving readers a deeper understanding of the specific socio-economic, political, and cultural forces at work, which allowed the nation to create an unparalleled repertoire of stable development and leadership across domains.

Beginning with the two internationally awaited events of Expo 2020 Dubai and the UAE's 50th anniversary, the book focuses on how the country is a blueprint for future civilizations based on Emirati history and culture.

Professor Bozzetti, who is recognized as a central cornerstone in the stabilization of the UAE-Italy business partnership and societies, stated: "The United Arab Emirates is already on its way to evolving as the new center of international business." Many people speak about it, but not everyone understands what went into making and maintaining this extraordinary achievement. The country has a fascinating tale to tell; for the past 50 years, it has acted as a crossroads for people, cultures, innovations, inventions, and trade exchanges.”

“Today, the UAE is a country of nearly 10 million citizens embodied by more than 200 ethnic groups who are enjoying a good quality of life, pursuing their many goals, and accomplishing the unachievable,” he said. The UAE and Italy have a deep and growing bond, and I hope that my work will help to deepen our two communities' and businesses' collaboration. The UAE is now the true global core, the place to be for all entrepreneurs."

The author attributed the UAE's continued performance to good leadership and a stable government, a progressive outlook and a consistent plan for the future, and, most notably, people's spirit of belonging and loyalty and praised the country's recent position as the ninth most successful nation in the world in the IMD World Competitiveness Ranking.

Former Minister of Economy Sultan Bin Saeed Al Mansouri wrote the foreword to the book. The book's English version is currently under work in progress. It is available in a variety of bookstores and online at Amazon and the Mondadori Store.

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